OUR STORY

Every great brand begins with a purpose. Ours began with a craving.

Sour Bubbles was born in Sweden, a country where Saturday candy is practically sacred. We grew up with the candy shelf, the pick-and-mix bags and the weekly ritual of choosing exactly the right mix.

But we saw that something was missing.

There was plenty of candy, but not much that felt bold, loud and different. Too many flavours played it safe. Too many bags looked the same.

We wanted to create candy that people would talk about, share and come back for. Candy with attitude.

That idea became Sour Bubbles.

More Than Candy
Sour Bubbles is more than something sweet.

It’s the first bite that makes your face scrunch. The bag that gets passed around at the movie night, the road trip and the late-night gaming session. The “okay, one more” that turns into the whole bag.

Our roots are Swedish, but our sour has no borders.

Whether you’re a sour rookie or a seasoned pucker pro, Sour Bubbles is made for you.

You don’t need a reason to treat yourself. You just need the right candy.

Created to Shake Up the Candy Shelf
We founded Sour Bubbles because we believed the candy world needed something new.

We wanted candy that represented:

✔ Bold, seriously sour flavours
✔ Designs that stand out
✔ Fun, personality and attitude
✔ Candy made for sharing
✔ A community of people who love sour

Our goal is to create candy that does more than taste good.
It should make you react, laugh and reach for one more.

Made to Make You Pucker
Our candy is created to combine:

✔ Flavours that hit hard
✔ Sourness that keeps you coming back
✔ Shapes and textures that make every bite fun
✔ Packaging you’ll notice from across the room
✔ Candy for every moment, from Saturday nights to everyday cravings

Every product is carefully considered, from flavour and sourness to shape, texture and packaging.

From Cola Skulls to whatever we drop next, we want every Sour Bubbles product to be impossible to forget.

Born in Sweden. Made for Everyone.
Sour Bubbles was built in Sweden with an international vision.

Our Swedish candy culture shapes everything we create: quality, playful design and a serious love for sour.

But Sour Bubbles is not limited by geography.

It is for anyone, anywhere, who would rather pucker up than play it safe.

Looking Ahead
We are only getting started.

As Sour Bubbles grows, so will our flavours, limited drops, collaborations and the places you can find us, online, in stores and around the world.

Our ambition is clear:
To become one of Europe’s most talked-about candy brands and build a global community of sour lovers.

Thank you for believing in Sour Bubbles and becoming part of our journey.

BORN IN SWEDEN.
MADE TO MAKE YOU PUCKER.
THIS IS SOUR BUBBLES.